Making decisions can be overwhelming and confusing. Existing apps for the overwhelmed decision-maker are too prescriptive – they use an algorithm or poll your friends to make a decision for you. What if you don't like the outcome? Aren't you best equipped to make your own decision?
Aloft is a technology platform that lightens the weight of decision-making by focusing on the positive, leveraging the community, & understanding what’s important in order to empower the user to make her own decision. The platform has two main components that realize the same design drivers in different ways.
To illustrate how an app could be made in the short term to stand on it's own, I made a prototype using Pixate. The screenshots below show some of the main components of the app and how they might be used.
Future platform vision
Looking a few years in to the future, how might the entire platform be applied for decision making?